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More than 75,000 satisfied customers
Revival sale:
Due to the high order volume, our stock is very limited...
If you are still able to press the 'Add to Cart' button, there's still some stock left!
The maxi dress that flows like a daydream
You step outside. The skirt moves with you.
The smocked waist hugs in just enough. The skirt floats out around your hips.
You feel pretty again. Not in a "trying too hard" way. In a quiet, romantic way — like you finally have something in your closet that feels like you.
Florenza™ is a V-neck floral maxi made for real curves. The smocked stretch bodice shapes your waist without pinching. The tiered skirt skims your hips and flows when you walk. No zippers. No fuss. Just slip it on and go.
Over 12,000 women already love Florenza™
✓ FLATTERS EVERY CURVE
The smocked stretch bodice hugs your waist and full bust without squeezing. The tiered skirt skims your hips and flows out — so you look pulled-together from every angle.
✓ BREATHABLE, FLOWY FABRIC
A lightweight, airy blend that moves with you. Stays cool on warm days. No clinging, no sticking — just soft fabric that floats.
✓ NO ZIPPERS, NO FUSS
The stretchy smocked back means you slip it on in seconds. No tugging, no help needed. Ready to wear right out of the box.
✓ WEARS THREE WAYS
Sandals for brunch. A jean jacket for the park. Heels for dinner. One dress, every occasion from May through September.
What you get today
- Florenza™ V-Neck Smocked Floral Maxi Dress
- Smocked stretch bodice for a flattering, defined waist
- Tiered flowing skirt that skims hips
- Available in 3 prints, sizes S–2XL
- Free tracked shipping
- 30-day at-home try-on
Seasonal production run — once this batch sells out, restock pricing may change.
Slip it on this weekend and feel the difference — limited-time price ends soon.
Try Florenza™ at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.
Frequently asked questions
Will the smocked waist work on a fuller bust?
Yes. The smocked stretch panel adjusts to a wider range of bust sizes than a fixed seam. Most curvy customers say it hugs without squeezing.
Is the fabric see-through?
No. The print and weight of the fabric give full coverage in normal light. Most women wear it without a slip.
How tall is the model? Will it drag on the floor?
The dress is designed for women between 5'3" and 5'9". If you're shorter, it may pool at the hem — easy to hem or wear with a small heel.
Can I machine wash it?
Yes. Machine wash cold with similar colors, hang dry to keep the print rich and the smocking tight.
How to wash
- Machine wash cold with similar colors
- Do not bleach
- Hang dry to preserve the smocked elastic
- Cool iron if needed (avoid printed areas)
Specifications
- Sizes: S, M, L, XL, 2XL
- Material: Lightweight breathable polyester blend
- Length: Maxi (ankle-grazing)
- Neckline: V-neck with cap sleeves
- Closure: Pull-on (smocked stretch back, no zipper)
We are offering free shipping for all orders.
We ship our packages with a tracking code so you can always monitor your order.
You will receive the tracking via email within 24-72 hours after placing your order.
If our product does not meet your expectations, you can return it within 30 days upon receipt.
Before returning the goods, please contact our customer service at support@ivymadison.com and let us know the reason for the return so we can process your request correctly.
Our customer service is available 24/7 to answer all your questions and comments. Whether you need advice on a product or help with an order, we are here to support you.
Don’t hesitate to contact us; we’re happy to help!
Please contact us at support@ivymadison.com
